World's Leading Pet Insurer, Petplan, Launches New Pet Insurance Program in California

Santa Clara, CA (PRWEB) June 19, 2007 -- Petplan, the pet insurance provider with a proven pedigree, today announced the launch of their unique, comprehensive insurance products in California. Petplan is the leading pet health insurer worldwide and the only pet insurance partner of the Humane Society of the United States.

"For the first time Californian pet owners have the option to buy a policy that not only covers their pet for life, but also covers hereditary conditions as standard." said Chris Ashton, President of Petplan USA. "Many dog diseases are genetic in origin, inherited through breeding. In fact there are over 500 diseases in purebred dogs alone. Over the past 30 years Petplan has paid out millions of dollars worth of claims around the world for hereditary conditions such as hip dysplasia, mitral valve disease and luxating patellas, to mention a few."

Simple and Flexible Policies
With the cost of veterinary care more than doubling during the past ten years, pet insurance is becoming an important consideration for all pet owners. In fact, insured pet owners are more likely to claim on their pet insurance policy than on their homeowners or auto insurance.    

Extensive market research has enabled the company to develop a series of unique policies to meet pet owners' needs. Petplan policies cover hereditary diseases, are fully customizable with a choice of deductibles and coinsurance options, and offer a "Covered for Life" promise as standard. These policies are the first of their kind in the United States and offer pet owners the highest and most comprehensive levels of coverage in the marketplace.

"Petplan is a safe investment for pet owners," said Natasha Ashton, Chief Marketing Officer. "The ability to customize policies to meet the financial needs of pet owners and the health needs of their pets, coupled with our Covered for Life guarantee on all policies is a unique benefit of Petplan."

Appeal to Baby Boomers
The company has focused on meeting the particular needs of Baby Boomers from its inception, as boomers are prime consumers of pet health insurance. Despite representing about 28% of the US population, the Boomer market owns 39% of all pets and spends the most amount of money on their pets who they often view as surrogate children.

For those Boomers living on fixed incomes, the financial protection offered by pet insurance can be highly attractive. With one-third of all pets requiring some form of unexpected medical care in any one year, pet insurance allows owners to make decisions based on their pets' health and wellness instead of personal financial impact.

About Petplan
Petplan USA is a Philadelphia-based provider of accident and illness health insurance for American cats and dogs. The company is affiliated with Petplan UK - the world's largest and most trusted pet insurance company recommended by more veterinarians, pet owners and pedigree breeders than any other.

Petplan is licensed in 46 States and the District if Columbia, and will be available in all states by the end of 2007.

Petplan policies in the US are administered by Fetch Insurance Services, LLC (Fetch Insurance Agency, LLC in Michigan) and underwritten by American National Property And Casualty Company (www.anpac.com), rated A+ (Superior) by AM Best. Petplan is the registered trade mark of Petplan Limited, a wholly owned subsidiary of Allianz Insurance plc, a company registered and incorporated in the United Kingdom.
For further information please call 1.866.GoPetplan (1.866.467.3875) or visit www.GoPetplan.com.

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